Tuesday, March 28, 2006

Tying Environment To Marketing Strategy

Side View of Itasca, Illinois OfficeMax Headquarters

Killing two birds with one stone - No, this is not an avian flu update!

This release from OfficeMax via RetailWire Newsletter -

OfficeMax Launches Nationwide 900+ Store Rollout of Ink Refill Station Program
Challenging Consumers to Be Environmentally Responsible, Save Money By Refilling Computer Printer Ink Cartridges

ITASCA, Ill., March 24 /PRNewswire/ -- Determined to persuade millions of Americans to save money and be environmentally responsible by refilling their old computer printer ink cartridges rather than buying new ones, OfficeMax kicked-off one of the most ambitious service launches in the Company's history. The OfficeMax Ink program, which involves installing Ink Filling Station kiosks that will enable consumers at nearly 900 OfficeMax stores by Fall 2006 to refill empty ink cartridges at up to 50 percent savings over buying a new cartridge, is the first step in OfficeMax's new Ink Initiative. The Company-wide Ink Initiative is designed to provide OfficeMax customers with a total ink solution spanning the purchase of new ink cartridges (either branded or OfficeMax's own label), the refilling of empty ones, and the recycling of ink cartridges that have reached the end of their useful life.
"Throughout the world, consumers throw out 300 million ink cartridges a year -- and because cartridges are made of materials which do not degrade in landfills for 1,000 years, empty ink cartridges are an environmental challenge," says Ryan Vero, executive vice president and chief merchandising officer for OfficeMax.
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