Wednesday, October 31, 2007

Somebody Tell "Morning Joe" About The Memo

HULU website "Browse Page" -Image Credit: Press Kit provided by HULU website

Somebody Tell "Morning Joe" About The Memo

Somebody tell the really bad replacement broadcast for the Don Imus Show, cable simulcast timeslot aired on MSNBC - Morning Joe, that they need to quit hammering on FOX News Channel and the FOX broadcast personalities. While you are at it, teach Keith Olberman to read as well.

What the memo said is that NBC Universal (parent company of MSNBC) and News Corporation (parent company of FOX News) are now business partners in a new service venture to debut on the internet and compete with YouTube and Google Video.

The memo is in the form of a formal press release announcing Hulu.

HULU LOGO - Image Credit: Press Kit provided by HULU website

This excerpted from the HULU Press Release –

HULU DEBUTS VIA PRIVATE BETA AND ON DISTRIBUTION PARTNERS
AOL, COMCAST, MSN, MYSPACE AND YAHOO!

COMPANY ANNOUNCES MAJOR LICENSING DEALS WITH METRO-GOLDWYN-MAYER STUDIOS INC. AND SONY PICTURES TELEVISION

PROVIDENCE EQUITY PARTNERS MAKES STRATEGIC INVESTMENT IN
NEWS CORPORATION/NBC UNIVERSAL ONLINE VIDEO JOINT VENTURE

LOS ANGELES, October 29, 2007 – Hulu today announced the beta launch of its online video service, offering viewers a vast selection of streaming, on-demand, premium programming on a free, ad-supported basis. Hulu content includes full-length current and archived television programming as well as clips and an initial selection of feature films.
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"Consumers are clearly interested in easily accessing a broad spectrum of programming," said Peter Chernin, president and chief operating officer, News Corporation. "As a single source of free, on-demand programming from some of the most popular studios and online networks, Hulu helps consumers quickly and easily find and enjoy the premium content they are looking for."

“NBC Universal is excited to give consumers the flexibility to enjoy our most popular shows online when, where and how they want,” said Jeff Zucker, president and chief executive officer, NBC Universal. “Hulu’s clean and crisp destination site, broad distribution network, and embeddable video player make for a powerful combination and will provide substantial reach to consumers online.”
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“Hulu is bringing together a wide array of premium content that will engage audiences and meet their rapidly growing demand for quality online video,” said Jonathan M. Nelson, chief executive officer of Providence. “We are pleased to partner with News Corporation, NBC Universal and Jason and his talented team to support Hulu’s growth.”

Dedicated to providing users with an enhanced online video experience, Hulu.com offers an elegant interface that makes content the central focus. At the same time, innovative features allow users to enjoy, share, and embed videos in new and exciting ways. The beta period will give users an opportunity to test the service and provide valuable feedback which will help to shape the Hulu service.

To sign up for the private beta, users can go to http://www.hulu.com.

Reference Here>>

We, at MAXINE, plead with the management and talent of both News Corporation and NBC Universal to bury the hatchet on negative and competitive rhetoric in the name of business partnership.

Your efforts are now linked in a family of entertainment based companies and we hope that you show this partnership spirit in your broadcast content now and in the future.


Truth is, over the course of this last month, the Morning Joe broadcast wouldn’t have much to say outside of what they read directly (into the camera) from major newspapers if it weren’t for the existence of Media Matters created gossip and News Corporation success, so this request will probably strike them as out-of-bounds. All we are really asking, we suppose, is that Morning Joe just read the papers.

And this from the HULU website -

Hulu's ambitious and never-ending mission is to help you find and enjoy the world's premium content when, where and how you want it. We hope to provide you with the web's most comprehensive selection of premium programming across all genres and formats – television shows, feature films, clips, and more. Additionally, we want to give you more choices of when and where you can enjoy your favorite programming, while creating innovative experiences that let you watch and participate in online video in new and exciting ways.

We realize not everyone will have access to the Hulu.com beta on day one, so we've taken some screenshots to give you a sneak peak at the Hulu.com experience.
Reference Here>>


With this announcement of HULU, Morning Joe and FOX are friends, sort of … THAT is “what we learned today!”

1 comment:

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